All About Game

Doritos presents Unlock Xbox – the competition where your game idea can be made a reality is back and bigger than ever! This time around there will be not one, but two winners where each will see their game turned into a real project. Finally a fan-selected grand prize winner will receive a $50,000 gaming consultant project for Doritos.

Last years winner was Dash of Destruction, a game where a hungry T- Rex is chasing a fast moving truck carrying a load of Doritos through a complex, roaming metropolis. The player could play as the dinosaur or the truck driver. Crap as it was – at least it was free!

This year hopefully the competition is tougher, the designers more talented and so long as you live in the US then you can enter.

Taken from the Entry Website:

The chance of a lifetime starts with your brilliant idea for an Xbox Live™ Arcade game. Simply send us a two-minute video pitch (less than 20MB) promoting your idea for the greatest Xbox Live™ Arcade game ever. Don’t worry, it’s easy and we’ll walk you through the process – just remember, have fun. Go crazy with drawings, photographs, props, costumes, sound effects – whatever it takes to get your game idea across in a fun and energetic way. Remember, we’re looking for creativity. It doesn’t have to be Doritos® branded. It can be about anything, so long as it falls into one of TEN GAMING CATEGORIES. All we ask is that you take the essence and intensity that is Doritos® and bring that out in your break through game concept.

If you have an idea which can only be an improvement on last year! Entries for the competition are open until October 4th 2009 by submitting a video through the official UnlockXbox website (no game design experience necessary, it’s all taken care of)

Using Doritos and a little imagination, what would you create?